As a small business, diving into the world of social media and seeing how bigger businesses seem to have it all together can seem scary and like you are doing something wrong. Deciding what kind of content to post that will appeal to your audiences as well can be a dilemma. However, it’s not as difficult as it may seem and these 5 content tips mentioned below will surely help your business flourish!
1. Post new content consistently
Now you must be wondering why I am mentioning such an obvious tip because doesn’t every business have to do that on their social media platforms? That’s true, however, I really needed to reiterate this point because if you aren’t providing your followers with content, there would be no reason for them to stay with you.
2. Keep your content interactive
Engagement is the key to being able to advertise your business successfully on social media. The more people interact with your posts, the more reach your posts will receive, which will lead to your platform gaining more attention. There are several ways you can keep your content interactive. Polls are a great idea for starters. Let’s say you have a photography business, you can put up polls asking people to choose between their favorite camera or photography style! Asking people to share their thoughts or comments about a particular post is an effective strategy used by many businesses to increase engagement.
3. Make use of video tutorials
Everybody loves free education. Depending on the type of business you run, you can post short video tutorials accordingly for your followers. For example, if you’re a web design company, you can post video tutorials that showcase a part of the process of web designing. Such content will attract more people to your platform as they will realize you have something fruitful to offer them!
4. Share tips and tricks
If you ever run out of fresh content ideas, sharing tips and tricks is another content idea you can apply to your business. To give an example, suppose you’re a digital marketing company running your business on Instagram but don’t know what kind of content to post. You could share tips on how people can market their businesses during the pandemic. Such content always interests people and never gets old, especially for those looking for sources to learn from! Fotisto itself has built a Content Creators Community to share such tips and tricks.
5. Keep it pretty but simple
An extremely important quality that every business using social media platforms is to post high-quality content. High-quality content here means using photographs for your posts that are high in resolution. Moreover, make sure that your posts are not loaded with texts and too many colors as that won’t be pleasing to the eyes of your viewers. Figure out your brand’s colors and edit your posts accordingly, while only writing information that’s absolutely necessary on them. Too much or too little of anything isn’t appealing and you need to be careful of that!
Here are some tips you can utilize if you’re a new and small business. We hope these prove to be useful to you. Let us know what you think of them in the comments below and feel free to share more tips if you have any!